Resume
Highlights of Qualifications
Passionate, creative marketing professional with 12+ years of content marketing and copywriting excellence, spanning national print media at Chatelaine and Canadian Living magazines and the private industry. Fluid in identifying and using different brand voices, writing, editing, and proofreading.
10+ years of project management and staff supervision with teams of up to six people; manage team budget (not including salaries) of $30,000.
Enthusiastic, curiosity-driven self-starter and continuous learner with excellent research skills. Self-taught Adobe Acrobat Pro for video editing and Audacity for podcasts.
Excellent interpersonal skills as a team builder, collaborator, and mentor.
Creative strategist skilled at outside-the-box thinking and deadline-aligned planning. Contributed to 30+ print and digital catalogues, exploring diverse sales and design approaches while evolving the brand voice.
Proficient in Adobe Acrobat Pro, Adobe Premier Pro, Microsoft Office, Google Suite, Wix Website Editor and SEO knowledge.
Work Experience
2009 - Present
DIRECTOR OF INNOVATION, Epicure
Spearheaded product development lines, collaborating with sales and marketing to drive revenue. Mentored a team of six product developers, informing marketing strategy while delivering content creation, including market research, copywriting, and editing. Ensured adherence to Epicure’s clean eating mandate, The Never Ever List, to guarantee products free of harmful substances.
· Pioneered inventive food and cookware product lines that consistently drove annual growth, contributing 16-18% of total revenue by launching 40+ new products annually.
· Wrote content, including video scripts, for product marketing launch plans and go-to-market strategies.
· Content creation for multiple channels, including email and social media, podcasts, and blogs that positioned Epicure as a culinary leader in health and wellness in North America. Epicure emails have an open rate of 52% in Canada and 44% in the USA. Click rates are around 3%.
· Devised strategy and wrote content, including headlines, decks, and product descriptions for 30+ printed and digital catalogues in alignment with brand voice. Demonstrated strong writing, editing and proofreading skills.
· Initiated the "Flavour is My Favourite F-Word" podcast in November 2023, further enhancing product knowledge for Epicure ambassadors (sales force) and customers. Achieved an average of 100-140 downloads per episode, significantly amplifying brand engagement.
· Wrote compelling product descriptions for epicure.com, collaborating with the Creative Team for visually appealing, on-brand content, resulting in a notable 2.2% conversion rate in online sales.
· Scriptwriting for videos and working knowledge of Adobe Premier Pro for editing.
· Recognized for precise deadline management and motivating teams.
2007 - Present
FREELANCE WRITER
Passion for storytelling and skilled in various writing styles, including articles, newsletters, and interviews. Served key clients, including Alive, Best Health, Clean Eating, Cottage Life, EAT, Taste, and Today's Parent magazines.
· Researched and wrote articles, including recipe development.
· Comfortable experimenting with different brand voices and adapting to new styles.
· Demonstrated strong editing and proofreading skills.
· Deadline-driven and known for handing in clean copy!
2001 to 2007, 2017
ASSOCIATE + EXECUTIVE EDITORSHIPS
Excelled at creative and recipe writing through tenure at national magazines Chatelaine and Canadian Living.
Revamped food sections to broaden its appeal. Executed diverse monthly food content, including articles, social media content, blogs, eBooks, Special Interest Publications, and live/digital events. Collaborated with the Art Director to execute a compelling food photography strategy, ensuring visually enticing images for every story.
· Inspired, managed, and mentored a team of three full-time developers and freelancers, fostering a collaborative and innovative work environment. Writing, editing, and proofreading for 12 issues per year.
· Created distinctive Test Kitchen Taste Events to attract potential advertising clients, facilitating engaging collaborations and driving revenue growth.
VOLUNTEER
2020 - Present
Part-time shifts at a community service provider, Our Place, for people experiencing homelessness in Greater Victoria. Duties included:
· Coordinating shower schedules.
· Assembling hygiene kits from donated products.
· Ensuring the cleanliness of showers and lockers post-use.
Education
Bachelor of Arts, History/English
I graduated from the Univesity of Western Ontario, Huron College, where I honed my writing and research skills.
Certificate of Culinary Apprenticeship
Combined in-school learning and on-the-job training. Mastering fundamental culinary skills, theories, and management practices required to become a leader in the kitchen. Earned Red Seal certification as a cook from the Ontario Ministry of Labour, Immigration, Training and Skills Department.
Indigenous Canada, MOOC
An online course from the University of Alberta exploring the different histories and contemporary perspectives of Indigenous peoples living in Canada.
Italian Culinary Program
A post-graduate cerficiate program with hands-on experience cooking at hotels in Lago di Garda and Lake Como.