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Writing Portfolio

Catalogue + Product Writing

I enjoy crafting engaging content and developing strategic messaging, encompassing headlines, decks, and product descriptions for Epicure's printed and digital catalogues. This involves maintaining consistency with the brand voice for an audience of over 17,000 in Canada and the USA. I seamlessly collaborate with a diverse team, ensuring coordinated photography plans and meeting crucial print deadlines.

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Editorial Food Writing

Passion for storytelling and skilled in various writing styles, including articles, recipes and short poppy pieces. Served key clients, including Alive, Best Health, Canadian Living, Chatelaine, Clean Eating, Cottage Life, EAT, Taste, and Today's Parent magazines.

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Script Writing + Video Production

Scriptwriting is like creating a tasty story, especially for food-focused product videos. I'm also experienced with writing scripts for product launches and podcasts.

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Blog Writing

Blog writing is like chatting with a friend on a digital platform, where you casually share thoughts, expertise, and opinions. I write with a friendly tone to create a connection and engage with the audience.

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Editorial Interviews

These are short, friendly chats between myself and a few interesting industry specialists, where they dish out insights, opinions, and juicy details - usually about food! 

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Product Writing + Cookbooks

Product writing involves creating concise and compelling content to showcase and promote a particular product, emphasizing its features and benefits. The goal is to communicate effectively with the target audience, encouraging them to understand and appreciate the value of the product. And cookbook writing is just plain fun!

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